Monday, 11 January 2010

Kuala Lumpur: CIMB Wealth Advisors Berhad today unveiled its new corporate identity, CWA, to reflect its position and strong commitment as a total wealth solutions provider.  Dato’ Mohd Shukri Hussin, Chairman, CWA and Tan Beng Wah, Chief Executive Officer, CWA were present to launch the new brand and logo, which will be used in all of its communications materials, including signages at all CWA offices and branches.   

Speaking at the launch, Tan Beng Wah, said, “CWA is a fresh identity created to bolster our Total Financial Freedom proposition to “Create, Protect, Preserve” wealth for our customers. This new brand will reflect our continued focus as a total wealth solution provider, offering a range of conventional and Islamic financial products and services such as unit trust, insurance, credit cards, structured investments, and estate planning services.”

He also added that the rebranding exercise will bear no impact on customers’ investments and accounts with CWA.  Customers continue to enjoy the high level of professionalism of CWA consultants in providing them financial planning advice and services. In addition, CWA will enhance its offerings and make available new products and services to its existing range to meet and complement customers’ diverse needs.

“The rebranding exercise is more than changing the physical outlook of our logo and shopfront. It’s about transforming our business to be more customer-engaging,” Tan added.

At present, CWA distributes a range of financial instruments from a variety of financial service providers across its 38 offices and branches nationwide, supported by 6000-strong agency force.


Investor's FAQ

CWA has established itself as a player in the wealth management and financial services sector and evolved to become a provider of best in class multiple financial products and services.  CWA offers its customers a wide range of financial products such as unit trust funds, other wealth accumulation instruments, insurance, credit cards, structured investments, and estate planning services.

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